Business Concept

BUSINESS CONCEPT

Systemair’s business concept is, with simplicity and reliability as core values, to develop, produce and market highquality ventilation products.


Countries where Sysemair has business grouped in main markets.

STRATEGY

In order to attain the targets as established, Systemair determined its strategy based on the following central elements.

Focused market segmentation and marketing In line with the society’s increased focus on the indoor environment, Systemair has prepared its market strategy vis-à-vis the ventilation industry with a focus on installers, distributors and consultants within the indoor environment sector. Research shows that there is a clear connection between an improved indoor environment and health and productivity. Systemair has a broad product range for the need for solutions with lower energy consumption and an improved indoor environment, that is a trend within the building industry.

Standardised products of superior quality The central aim for Systemair’s product development is to produce products which are simple and robust, and which
provide, remove, transport, heat or improve air in a building. The Company’s products are simple to choose, simple to install, simple to maintain and simple to use. All products are in the upper range when it comes to product quality.

Own sales companies and representation offices Systemair has chosen to have significant control over its distribution out to the market and therefore sells its products primarily via its own sales companies. It has established about 40 sales companies in North America, Europe, Asia and Africa. This gives control and provides economies of scale for marketing with the focus on own products and the strengthening of the brand names. Having own sales companies also provides direct information and a high level of awareness about the demands of the market and the trends in the various markets where the Group is actively engaged.

International expansion with strong growth in Eastern Europe A consistent acquisition’s and establishment strategy has been the basis for an internationalisation and expansion where the Company has sales in all significant European countries, of which in 26 countries via own sales companies. In addition, Systemair has its own companies in Canada, China, Dubai, Hong Kong, India, Singapore, South Africa and USA. Over the last 10 year period, a lot of work has been put into establishing Systemair in Eastern Europe and Russia. The work with successively increasing internationalisation of the Group occurs via finding distributors, establishing sales companies or via acquiring local manufacturing and sales companies. Today, Systemair has a good geographic presence, but concurrently has significant possibilities to further increase its presence to additional countries in Europe and to develop its position in Russia and other CIS. Good growth possibilities are also regarded to exist in Asia.

Turnover for each main market.